The Go Ultra Low-down


Short animation for Go Ultra Low

  • 16th June 2015

Check out this animation Henry has been working on recently with our pals over at Kindred, for Go Ultra Low. As part of a current campaign supported by the UK automative industry and Government to encourage drivers to consider ultra low-emission vehicles, this is just the first of seven films to be produced so keep your eyes peeled for more quirky films to come!


To see the full animated film and check out all Go Ultra Low has to offer, head on to the Go Ultra Low Youtube channel and their Twitter page for more updates.

Some Family fun with our latest website redesign


Family Ltd - London based events and film production studio

  • 12th June 2015

Not that we’re superficial or anything, but we think our website refresh for Family Ltd is looking pretty pretty. An events and film production studio based in Shoreditch, Family Ltd produce a huge breadth of unique projects in fashion, presentations and exhibitions so for now we’ve just packaged up a sleek holding page to tease everyone as we redress the whole site from head to toe.


So whilst we restyle the main site, head on to Family Ltd to catch a glimpse of it’s fresh new look (or even just to play with the nice colours), and watch this space to see Family grow.

Something to ‘chew’ over in the meantime…


A snippet of some of Unreal's marketing tools in 2015

  • 23rd April 2015

Some call them ‘The most read English news site in the world’, others ‘The site of shame’, and in certain darker circles, ‘The crack column’. But to us, they’re just a buzzing new client…that made us sign a NDA…Which makes showing off and writing this post a tad tricky…So we’ll just show you a few pictures of some of the work we’ve been doing with them…Well, actually we’ll show you only a couple of images of some of the work we think we can show off for our exciting new client… Damn you The MailOnline for being such a tease…oops…You heard nothing from us okay?

A shout-out for The People’s Supermarket



  • 15th April 2015

Another nod in Unreal’s direction – Our work for The People’s Supermarket has been mentioned in the April 2015 issue of Entrepreneur. Nice to see that a branding project that stemmed from a £12 Euroslot hole punch we bought from Ebay is still being talked about after FastCo Design named it one of the Top 10 rebrands of 2010.


Get your copy of the feature in Entrepreneur here 

Celebrating two wins at the 2014 Transform Awards



  • 3rd April 2014

We’re proud to announce that our recent work with global packaging strategists
DS Smith was this week recognised for excellence in rebranding at the European Transform Awards. We walked away (slightly tipsy) with two gongs – a Highly Commended for Best Overall Brand Consolidation and a Bronze trophy for the Best Rebrand in the Industrial and Basic Material Sector, marking the culmination of an 18 month project. The Transform Awards are the industry benchmark for brand evolution, brand development and brand transformation and the 2014 event was judged by a panel of experienced in-house practitioners, branding experts and journalists from companies including Barclaycard, Bauer Media and FIFA.

See the full project here.

New Studio, New Dog, New Projects



  • 20th November 2013

It’s been a busy few months at Unreal. From Italian weddings in Tuscany to luxury yachts in Turkey, our latest projects have taken us all over the world (we wish!). Head over to ‘What we’ve done’ to feast your eyes on these and five other exciting new projects we’ve been busy working on. Also, did we mention that we’ve recently acquired a studio dog? Just sayin’ (again).

We’ve moved!



  • 30th October 2013

We’ve just moved into our shiny new studio (and gained a studio dog!!) You can now find us on the 4th Floor at 52 Horseferry Road, London, SW1P 2AF. Stay tuned as we put the finishing touches to our new home or pop in for a cuppa to say hello.

Hello Sailor!



  • 10 May 2013

We’ve just completed the rebranding for luxury yachtmakers Arkin Pruva. The new look launches in this month’s edition of Boat International through advertising also created by Unreal. A new identity formed from two ‘A’ and ‘P’ sails sits at the heart of the new look, while the strapline ‘Pure Craft’ emphasises the heritage, passion and performance of the Arkin Pruva boatyard.

The company’s latest yacht, The Tempus Class is due to launch later this year. If you’ve got a few million pounds to spare and think you might be interested, stay tuned for the website and printed material which will all be on our projects page soon.

Ace new face for the Milk Race


  • 20th April 2013

We’re proud to unveil the Swiss Modernist-inspired identity for The Milk Race, a cycle race popular in the 1980s, which has been revived by The Dairy Council and Milk Marketing Forum. The Milk Race, previously an elite men’s stage-based race, ran between 1958-1993, and is set to return as a road race in Nottingham for elite men and women, taking place in May.

Currently being used in launch material for the Race (as modelled opposite by Olympic gold medalist Steven Burke and Dairy Council Chairman Sandy Wilkie) we’re also working on branded winners’ jerseys and banners for the full length of the circuit. The work has been produced in conjunction with Kindred Agency who are developing online, social media and PR for the event.

Spayne Lindsay Passport


  • 23rd January 2013

Our long term client Spayne Lindsay, a London based financial advisory firm, send out a yearly mailer to celebrate the deals they’ve made over the last year. Based on the success of last years mailer, we were given the task of designing this years too.

2012’s deals were all internationally focussed, so the perfect solution was to create their very own ‘Spayne Lindsay Passport’. Spayne Lindsay traditionally show their deals in a ‘tombstone’ format – we turned each of these into passport stamps, which feature throughout the mailer, alongside relevant country stamps, telling the story of 2012’s international successes.

Foiled and stitched to perfection by Gavin Martin.

5 new projects to beat the January blues


  • 21st January 2013

It’s been a busy few months here at Unreal – see what we’ve been up to by checking out our newly updated website – where you’ll find some slick new page layouts and 5 shiny new projects, that cover everything from branding a collective of Nordic countries (shown opposite), to working with some of Film and TV’s biggest stars. Enjoy!

Merry Christmas!


  • 21st December 2012

Merry Christmas to friends, followers, client and suppliers from the whole team at Unreal! We will be closed for business from Friday 21st December, re-opening on Wednesday 2nd January. See you in the new year when we’ll have plenty of new projects to showcase.

Channel 4’s Bad Santa


  • 20th December 2012

If you haven’t already seen it, get into the festive spirit and check out Channel 4’s two part series Bad Santa where you’ll see some ex-convicts attempt to change their ways and train at this year’s Santa School.

And if that isn’t enough to tempt you, you’ll be lucky enough to see inside the grotto that Unreal had a hand in designing. Feast your eyes on it here.

Monotype – Pencil to Pixel


  • 26th November 2012

At the end of last week we popped down to Wapping to check out Montoype’s latest exhibition ‘Pencil to Pixel’, which documents typeface creation from the past, present and future.

From beautiful original drawings to one off prints and fun facts (Monotype has its very own train station?!) it really was worth a peek.

For those who missed out, check out the exhibition website here.

Suite success!


  • 15th November 2012

We were chuffed to hear that our stationery suite for The People’s Supermarket features in another tasty design book: ‘Identity Suite: Visual Identity in Stationery’ published by Victionary.

The book showcases the finest corporate stationery from around the world in 256 beautifully designed pages. It’s the fifth book to feature The People’s Supermarket, so we’re blushing with joy at Unreal HQ.

If you’ve got a hankering for letterheads and envelopes, you can buy yourself a copy from Amazon here.

Joe’s Ice Cream Brand Launch


  • 7th November 2012

Featured in Design Week.

We’re proud to announce our rebranding of Joe’s Ice Cream, Wales’ finest since 1922. The company, which is celebrating 90 years of success, has a new identity, packaging and in-store graphics based on the memories of its customers posted on Facebook and Tripadvisor.

There is an incredible amount of heritage in the Joe’s brand and this is reflected in its cult following. We created a positioning based on the fond memories people have for the ice cream and the company’s online reputation provided the perfect foundation for this.

The new look is rolling out across Joe’s retail outlets this month, as well as new retail ready packaging going on sale in Welsh branches of Sainsbury’s, Morrisons and Asda.

Read the full story here.

Jeeves rebrand in Design Week


  • 27th September 2012

Featured in Design Week.

Unreal has rebranded Jeeves ‘London’s Finest Dry Cleaners.’ The consultancy was appointed to the branding work due to an existing relationship with the client, having previously worked on its advertising.

The new branding shelves the previous marque, an image of two ladies carrying parcels, and instead gives prominence to the ‘by appointment to H.R.H The Prince of Wales’ crest and the brand’s 40-plus year heritage.

Read the full story here.

Design Week Voxpop.


  • 23rd August 2012

Featured in Design Week.

Ryan was asked by Design Week to contribute to this week’s Voxpop which asked: Who is the most interesting collaborator you have ever worked with?

Avoiding the obvious name-dropping of artists, illustrators and copywriters, we wanted to talk about the people we collaborate with on a daily basis that make the job possible: Our clients.

Collaboration comes from an ability to understand each other’s ideas; to listen and react to problems and, above all, to trust in the abilities of each other. Our clients’ abilities to work with us in the creative process is crucial. So crucial in fact, we talk about on our homepage (look for the swans).

Read the full story here.

Unreal designs two books for The People’s Supermarket


  • 15th August 2012

Featured in Design Week.

Unreal has designed two books for The People’s Supermarket, a co-operative supermarket which featured in a Channel 4 documentary of the same name.

The People’s Supermarket is a community-based shop managed and owned by members selling largely locally sourced, seasonal and sustainable produce. Unreal – which designed The People’s Supermarket identity in 2010 – was asked to create one book, Secret Sauce, which tells the story of the supermarket. A second, the Members Manual, details the membership process and what to expect when volunteering at the supermarket.

Read the full story here.

We pop up to see The Retreat Pop-Up members club.


  • 31st July 2012

On Friday, to coincide with the start of London 2012, we went along to the opening of The Retreat – a 17 day exclusive hospitality event held at The Brewery throughout the Olympics, in association with The Financial Times.

We are proud to have created the brand and marketing material prior to the launch and were delighted to be there to see all the action kick off.

With champagne flowing, the evening started with drinking games in the courtyard, followed by the Olympic Games in the 400 seater cinema.

Tickets are priced at £3000 per person for full membership. For further details visit

Design agency pokes fun at London 2012 marketing rules with censored brand tees.


  • 30th July 2012

Featured on The Drum.

Design agency Unreal has created a series of censored brand tees in response to Seb Coe’s comments about fans not being able to wear Pepsi t-shirts at the Olympic Games.

The t-shirts, which black out the logos of London 2012 non-sponsors such as Nike, Burger King and Pepsi, poke fun at London 2012 organisers’ tough stance on ambush marketing.

Read the full story here.



  • 27th July 2012

Following Seb Coe’s announcement that Olympic-goers wouldn’t be allowed into the new Olympic Park wearing a Pepsi t-shirt, we set about creating some LOCOG friendly attire in honour of the brands that won’t make it into this year’s games.

Also featured with some of the Unreal team opposite is Kevin Minnis our recent placement who comes highly recommended… Especially after avoiding a knife attack in Leyton on his way to pick the t-shirts up from the printers.

Making Ideas Fly.


  • 5th July 2012

Our recent new look has today been featured on the branding design blog Identity Designed. You can read the full story behind our change as well a variety of images which showcase the new look.

One part of the rebrand we’re particularly fond of in our new business cards, lovingly printed by Generation Press. The brief was to ensure they outshone those of Paul Allen in this classic American Psycho scene.Mission accomplished!

Piglets Wanted.


  • 29th June 2012

Our gates are now open for summer placements of all shapes and sizes. If you’d like to spend a couple of weeks here at Unreal, please send your portfolio through to

As a placement you will be learning from the way we do things and working on the same projects we do. We promise not to lock you away mounting boards before serving us tea and scones.

Odds on for a great day at Royal Ascot.


  • 25th June 2012

The British weather stayed true to form on Friday when we battled the elements for a studio summer outing to Ascot. Attending on ‘Essex day’ we hoped to catch a glimpse of the cast of TOWIE…but instead we ended up with half the Royal Family (the real one!)

Champagne was drunk, money was lost and Queenie was saluted. All in all, a right royal time was had by all!

Flying high with a brand new look.


  • 22nd June 2012

We are proud to unveil our new look after seventeen years in the industry! The rebrand, visualised through a striking new flying pig marque and bold orange colour palette aims to reinforce our approach to producing Unreal creative with real results.

A refreshed website showcases a more up-to-date range of work while our new strap line ‘Making ideas fly since 1995′ highlights a heritage in scooping awards for both creativity and effectiveness.

More details coming soon!

Unreal create marketing campaign for exclusive London summer venue.


  • 30th May 2012

Working with long term client The Brewery, we have recently developed the identity and marketing for a unique summer festival, for the entire period of the Olympic Games, in the heart of the City of London.

At the centre of the campaign lies a series of specially commissioned illustrations, outlining classic festival experiences with a premium, city-based twist.

The brand has been rolled out across press advertising, brochures, a microsite and e-mail marketing.

The People’s Supermarket features in new branding book.


  • 7th March 2012

Unreal was lucky enough to be featured in Die Gestalten’s beautiful new book, Introducing: Visual Identities for Small Businesses, for its work on The People’s Supermarket.

Gestalten publications are well-known for their expertly curated books on visual culture.

Gestalten had this to say on the new book: “The work included in Introducing: Visual Identities for Small Businesses is a testament to the fact that certain limitations can be beneficial to coming up with original and effectively executed creative ideas”.

Have a riot this Christmas with a little help from Unreal.


  • 20th December 2011

It’s been a very angry year. From the Arab Spring, to the Occupy camps, the world has been in uprising. But the most memorable event here in the UK had to be the summer riots which became our inspiration for this years Christmas mailer to our clients.

Sets of 4 alternative Christmas cards were sent to recipients in bespoke packets, made from HD TV and laptop boxes. Bad taste? Probably. Fun to create? Definitely. So go on, get in the spirit of 2011 and have a riot this Christmas.