Celebrating two wins at the 2014 Transform Awards



  • 3rd April 2014

We’re proud to announce that our recent work with global packaging strategists
DS Smith was this week recognised for excellence in rebranding at the European Transform Awards. We walked away (slightly tipsy) with two gongs – a Highly Commended for Best Overall Brand Consolidation and a Bronze trophy for the Best Rebrand in the Industrial and Basic Material Sector, marking the culmination of an 18 month project. The Transform Awards are the industry benchmark for brand evolution, brand development and brand transformation and the 2014 event was judged by a panel of experienced in-house practitioners, branding experts and journalists from companies including Barclaycard, Bauer Media and FIFA.

See the full project here.

New Studio, New Dog, New Projects



  • 20th November 2013

It’s been a busy few months at Unreal. From Italian weddings in Tuscany to luxury yachts in Turkey, our latest projects have taken us all over the world (we wish!). Head over to ‘What we’ve done’ to feast your eyes on these and five other exciting new projects we’ve been busy working on. Also, did we mention that we’ve recently acquired a studio dog? Just sayin’ (again).

We’ve moved!



  • 30th October 2013

We’ve just moved into our shiny new studio (and gained a studio dog!!) You can now find us on the 4th Floor at 52 Horseferry Road, London, SW1P 2AF. Stay tuned as we put the finishing touches to our new home or pop in for a cuppa to say hello.

Channel 4’s Bad Santa


  • 20th December 2012

If you haven’t already seen it, get into the festive spirit and check out Channel 4’s two part series Bad Santa where you’ll see some ex-convicts attempt to change their ways and train at this year’s Santa School.
And if that isn’t enough to tempt you, you’ll be lucky enough to see inside the grotto that Unreal had a hand in designing. Feast your eyes on it here.

Monotype – Pencil to Pixel


  • 26th November 2012

At the end of last week we popped down to Wapping to check out Montoype’s latest exhibition ‘Pencil to Pixel’, which documents typeface creation from the past, present and future.

From beautiful original drawings to one off prints and fun facts (Monotype has its very own train station?!) it really was worth a peek.
For those who missed out, check out the exhibition website here.

We pop up to see The Retreat Pop-Up members club.


  • 31st July 2012

On Friday, to coincide with the start of London 2012, we went along to the opening of The Retreat – a 17 day exclusive hospitality event held at The Brewery throughout the Olympics, in association with The Financial Times.

We are proud to have created the brand and marketing material prior to the launch and were delighted to be there to see all the action kick off.

With champagne flowing, the evening started with drinking games in the courtyard, followed by the Olympic Games in the 400 seater cinema.

Tickets are priced at £3000 per person for full membership. For further details visit www.retreat-city.co.uk



  • 27th July 2012

Following Seb Coe’s announcement that Olympic-goers wouldn’t be allowed into the new Olympic Park wearing a Pepsi t-shirt, we set about creating some LOCOG friendly attire in honour of the brands that won’t make it into this year’s games.

Also featured with some of the Unreal team opposite is Kevin Minnis our recent placement who comes highly recommended… Especially after avoiding a knife attack in Leyton on his way to pick the t-shirts up from the printers.

Odds on for a great day at Royal Ascot.


  • 25th June 2012

The British weather stayed true to form on Friday when we battled the elements for a studio summer outing to Ascot. Attending on ‘Essex day’ we hoped to catch a glimpse of the cast of TOWIE…but instead we ended up with half the Royal Family (the real one!)
Champagne was drunk, money was lost and Queenie was saluted. All in all, a right royal time was had by all!