Joe’s Ice Cream Brand Launch


  • 7th November 2012

Featured in Design Week.
We’re proud to announce our rebranding of Joe’s Ice Cream, Wales’ finest since 1922. The company, which is celebrating 90 years of success, has a new identity, packaging and in-store graphics based on the memories of its customers posted on Facebook and Tripadvisor.
There is an incredible amount of heritage in the Joe’s brand and this is reflected in its cult following. We created a positioning based on the fond memories people have for the ice cream and the company’s online reputation provided the perfect foundation for this.
The new look is rolling out across Joe’s retail outlets this month, as well as new retail ready packaging going on sale in Welsh branches of Sainsbury’s, Morrisons and Asda.
Read the full story here.

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